Head of Brand and Communications
Deloitte Human Capital Consulting West Africa, Nigeria

The Head of Brand amp; Communications will ensure Brand visibility amp; retention and profitable growth of the business by supporting distribution strategies and consumer experience through the development and execution of communication plans and strategies across channels.

Requirements

Duties and Responsibilities

• Set style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Implementing and execute strategic brand initiatives to enhance visibility, trust and business growth.
• Monitor and ensure corporate brand integrity across all product segments, platforms (internal amp; external) and communication channels.
• Design and co-ordinate campaigns, advertisement and all kind of PR visibility on print, online and digital.
• Stay updated with global marketing and branding trends across financial and non-financial sectors.
• Accountable for all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.
• Responsible for the implementation of communications across all channels.
• Plan and execute all communications and media actions on all channels, including online and social media.
• Assist with product development and new product launches as well as developing new business opportunities
• Develop execution plans for thought leadership initiatives, where wide range of content is used in order to create bank and brand awareness, credibility and trust in the marketplace.
• Review contents on Web Media and other Mainstream Multimedia Marketing channels New Media (Email, Digital - Blog, Online newspaper, Social Media) to ascertain that it meets the required standard and creates a good image for the bank.
• Prudently utilize communication and promotional item’s budget to ensure visible ROI.
• Carryout Competitor and customer analysis to gain insights on current developments

Minimum educational level Bachelor’s Degree in social science or humanities or HND with a Master’s Degree

Minimum requisite experience - at least 10 years work experience in the area of Brand communication amp; Marketing in a bank including at least 5 years at management level.

Job Rewards and Benefits